Realtors Property Resource® (RPR)


What is Realtors Property Resource™?

Realtors Property Resource TM (RPR), began in 2008 as one of NAR’s Second Century Initiatives RPR’s goal was to create an online real estate library that will provide NAR’S REALTOR® members with valuable data on every property in the United States.

This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered consumer.

RPR, LLC was incorporated in November of 2009. RPR, LLC is a wholly owned subsidiary corporation of the National Association of REALTORS®, and has no stockholders, no partners and no outside investors. It is funded by NAR’s Second Century Initiatives reserves, and all technologies, databases, systems and any future return on NAR’s investments belong to NAR’s members.

RPR will provide NAR’s REALTOR® members access to a national database of robust information which will give REALTORS® the greatest access to nationwide property information needed to best serve their clients and customers. RPR is a parcel centric system which will aggregate all available data sets and attach them to a property, including tax assessment and public record information, notice of default, REO, foreclosure and pre-foreclosure data, MLS/CIE-provided information, zoning, liens, permits, school districts, flood plain maps, demographics and much more.

RPR™ is an exclusive benefit to REALTOR® members of NAR. RPR will have no public or consumer access, and will not allow any feeds to third parties. Advanced reporting features RPR iPad ill allow the REALTOR® to create custom reports to provide to clients and customers, keeping the REALTOR® in the center of the transaction, armed with tremendous information and analytics, all in one place.

With this new resource REALTORS® will have unparalleled access to data that will give you a competitive edge with your clients. At its base are over 147 million property records, built from public record and assessment information. Then layers of data have been added such as zoning, permits, and mortgage and lien data, schools and the largest database of foreclosure information in the industry. REALTOR® members of participating MLSs will also have their localized MLS active and off-market data integrated with these robust national data sets.

The RPR™ is not a national MLS, and will carry no offers of cooperation and compensation.



Products by Realtors Property Resource® (RPR)

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New to RPR? Start Here to Boost Your Business
Tuesday, January 11, 2022 at 11:00 AM PST Are you getting started with RPR? This is the class for you! In this 45 minute webinar, you'll learn some RPR basics, such as how to: Quickly conduct property searches Prepare for listing presentations Generate CMAs Efficiently prospect neighborhoods Share reports via email, text or on social media And so much more! Stop running around to find what you need... our one-stop-shop will help you save time and improve productivity. RPR is a NAR member benefit and is included in your annual dues to the National Association of REALTORS®, so there is nothing to buy. No subscription fees, no renewals. Register
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In one of our recent articles, Find the Right Site for Your Clients' Customers, we used a hypothetical client and situation to explain and demonstrate how the RPR Commercial Site Selection tool works. We hope you found it useful and visited the RPR site (Realtors Property Resource) to try it out for yourself. As fate would have it, days after we published the Site Selection step-by-step post, a "real world" example came by our desks. And after checking it out, we just had to share it with our loyal readers/users. Because, well, that's just how the cookie crumbles... Fresh, hot franchise taps into RPR site selection to make the most dough Cynthia Lee, a REALTOR® and Broker/Associate with KW Commercial in San Antonio, Texas recently helped a franchisor find the perfect retail location for their trendy, up and coming specialty sweet shop. Was it cinnamon rolls? Cupcakes? Bundt cakes? Doughnuts? Cookies (insert Cookie Monster frenzied munching sound effects)! Cynthia's client, Crumbl Cookies, is a fast-growing, popular brand in the dessert category, with retail locations popping up all over the country. Their concept? To make the greatest chocolate chip cookie ever. Of course, they've taken things a bit further by offering four specialty cookies each week, a rotating menu of one-of-a-kind cookie flavors such as Biscoff Lava, Coconut Lime, Funfetti, Key Lime Pie, Midnight Mint, Muddy Buddy and Snickerdoodle, to name a few. Rotating recipes such as these, plus their staples of chocolate chip and frosted sugar cookies, have really put them on the munchie map. Each store features an open-kitchen design where customers can see all the fresh, high quality ingredients that go into each batch. The scooping, the baking, the topping and the boxing all happens out in the open, which creates a fun environment and experience for customers. And Cynthia's client needed to know, "Where are the customers in San Antonio who would appreciate and pay for these top shelf baked goods?" Are those cookies baking... or is it the sweet smell of success? Fortunately for Cynthia, Crumbl knows exactly where their customers' sweet spot is, as far as marketing targets and demographics. They indicated that their target customer is: "Soccer Moms," mid 30s-40s Family Female $90K+ income Area with Population Growth Housing Growth Identified several possibilities, but then requested placement in a larger center with a few large stores. Armed with this target customer information, Cynthia was able to use her local knowledge and insight as a commercial real estate specialist, and use RPR's Commercial Site Selection tools to pinpoint Crumbl's ideal location. "I was a regular user of RPR when I was a residential agent, but never really utilized the Site Selection tool for commercial until recently," explained Cynthia. "I had no idea how great of a resource and tool it is! It's so easy to just assume anything with NAR is only residential focused, when in reality, RPR offers just as many commercial features. I had no idea what we were missing out on." RPR's Site Selection tool enabled Cynthia to crunch some data and turn that info around to her client in no time. "The best part about the RPR Site Selection tool is how quickly I can get a detailed and useful report about a trade area to our clients. It just makes the site selection process so much more efficient and is of tremendous value, especially when dealing with some of our more analytical clients." And of course, when she delivered the final package, her commercial client was more than impressed. "They were shocked at how fast I was able to get them what they were looking for. Thanks to the target customer information they provided me with, I was able to present a ranked list of different market segments, and the people who make up these areas, including their spending habits and other relevant socio-economic traits. My client was blown away by all the statistics and data, and how it was all packaged together in the report I delivered." RPR Commercial delivers the goods Well, two things probably happened after reading this article: you're curious about the RPR Commercial Site Selection tool and how you can use it for your next client. And... you really want a cookie! (The author feels your pang.) Visit RPR today to see how much RPR Commercial offers, including free access to one million active listings and 57 million off-market properties, plus prospecting, site selection and tools to enhance your business. To view the original article, visit the RPR